As part of the collaboration, LG Uplus announced on Monday (September 2) that it will utilize its generative AI platform, ixi-GEN, to produce a variety of content for the virtual artist Naevis. This will include music videos, short-form clips, merchandise, and other creative content, all generated using AI-driven images and videos.
Launched in June, ixi-GEN is a more focused language model developed by LG Uplus, based on LG AI Research’s Exaone. Unlike traditional large-scale language models with billions of parameters, ixi-GEN is tailored for specific industries and business applications.